Success Story: Assenagon Asset Management

Automation of operational sales control

Assenagon Asset Management

Assenagon is an asset manager specialised in the management of capital market risks. Their services are complex and largely automated - including the settlement of ongoing commissions for sales partners and institutional clients. Sowatec is the company behind calculo, the software they employ. It is a reliable solution for calculation now and in future.

Success Story

Company

Assenagon is an asset manager specialised in the management of capital market risks. Their services are complex and largely automated - including the settlement of ongoing commissions for sales partners and institutional clients. Sowatec is the company behind calculo, the software they employ. It is a reliable solution for calculation now and in future.

Interviewee

Simone Alanne is responsible for Sales Operations in Asset Management. Her position includes responsibility for the whole commissions management process. And she was the technical project manager responsible for the implementation of calculo for the billing of trailer fees.

Details

  • Background

    Assenagon offers tailored contracts via a network of more than 60 sales partners. With the number of sales contracts and funds growing, a software solution that automates the calculation and administration of the commissions is required. Such a solution would save enormous amounts of time and effort.

  • Goal

    To implement a flexible and scalable software solution that will optimise, and to a large extent automate the time-consuming and complex administrative and computational processes asssociated with commissions management.

  • Solution

    calculo is a solution based on "Business Rules Management (BRM)" technology. It supports the whole calculation process: from data import through clearing and release to reporting.

Read an excerpt from the interview with Simone Alanne. She is responsible for Sales Operations in Asset Management.

Assenagon is one of the fastest growing asset managers in Europe. How big is the investment volume?

In 2012, Assets Under Management increased from EUR 7.4 billion to 12.36 billion. This corresponds to a growth rate of 67 percent. Of this total, 4.32 billion are invested in 16 sub-funds. Different conditions apply across the funds. We have also launched 22 share classes for different types of target investors. The fees, minimum investment contributions, currency and dividend policy are aligned with the investment strategy of each group of target investors.

You have individual agreements with around 60 partners - that means fairly complex commissions management.

Our contracts vary to suit the focus of our business partners. Besides differing national practices, we also have to take regulatory aspects into consideration. The more individualized the contract, the greater the legal review burden for both parties. So to avoid errors, structured processes are essential.

Why do you use three different methods for the calculation of fees?

Basically, we have the typical market standard modes of calculation available. But to remain flexible, we offer additional calculation methods. Another reason is the need to distinguish between share classes for institutional and private clients: Trailer fees for i-shares depend on the timing of investments and investment volume. Because of the predominance of large investment volumes, we use a modified calculation basis for individual calculations.

Simone Alanne Simone Alanne

Director & Head of Sales Operations


"The professional collaboration with Sowatec and the efficiency we have experienced since introducing calculo prompted us to invest in the next step — the automation of operational sales control."

Business Case als PDF
Business Case als PDF